SPRITE launches historic obey your thirst campaign w/ Rakim, Nas, Latto & Glorilla !
ATLANTA, June 1, 2023 /PRNewswire/ -- Sprite – a brand that has championed hip-hop culture for more than 35 years – will celebrate the groundbreaking genre's 50th anniversary this summer with a buzzworthy TV spot starring a crew of living legends and rising stars, a new limited-edition flavor, sponsorship of one of the year's most anticipated concert tours and a series of exclusive merch and experience drops.
Nas, Rakim, Latto and GloRilla will star in fresh Sprite creative paying tribute to the past, present and future of hip-hop. A remix of The Sugarhill Gang's "Rapper's Delight" – the first-ever hip-hop song to hit the Billboard Top 40 – is infused with memorable bars from the cast of old-schoolers and contemporary artists and anchors the campaign with a rapping, time-traveling love letter to the music that has shaped popular culture over the last five decades.
Obeying Thirst and the Verse for 37 Years
Sprite's ties to hip-hop date back to 1986, when rapper Kurtis Blow was cast in the "Now More Than Ever" spot, becoming one of the first hip-hop artists featured in a national, mainstream ad. The commercial inspired the "I Like The Sprite In You" ads featuring popular artists like LL Cool J and Kris Kross. The 90s brought a deeper dive into the genre with the "Obey Your Thirst" campaign starring Pete Rock & C.L. Smooth, A Tribe Called Quest and Grand Puba (who reportedly coined the slogan "Obey Your Thirst" during a rehearsal). Legendary rapper – and star of this summer's campaign – Nas made his Sprite debut alongside AZ on the stoop in 1997. Sprite advertising in the aughts embraced hip-hop's next generation of stars.Check out the new merch items:
